With over 25 years’ marketing experience I recognise the challenges businesses face with their marketing in terms of where to start and keeping it consistent. My approach is to build the foundation with a strategy providing priority and clarity tailored to the business’ goals. Further support can be offered by implementing the marketing activity or mentoring a junior marketing employee.
Other ingredients I add to the marketing mix: simplicity, maximising the opportunity, measurement and results focused.
During my marketing career I have seen many businesses waste thousands of pounds and hours on marketing – whether it’s the wrong activity, not being measured, not set up correctly or just not being exploited to its full potential. Marketing isn’t rocket science and I’m really keen to make sure businesses get the right marketing for their business so they can drive them forward.
When not helping clients with their marketing, I enjoy reading a book in my hot tub, drinking a hot chocolate with marshmallows, enjoying a spa break and walking near the sea or bodyboarding in big waves!