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Average open rate of 28.5% and click rate of 2.7% (to a cold list)

Email

250% increase in visitors and 147% increase in page views pre vs during email campaign

Website

Gifting 

Identified need to attract new customers and they know they need marketing, but not sure where to start or what to invest in.

Metis Funding Solutions (MFS)

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FES users

Approx 250% increase from pre new website vs now

Info pack request 

Approx same number of visitors per month on old website vs per day on the new website

Website 

Doubled delegates, received a Net Promoter Score (NPS) of 73% and 2 enquiries received within a week after the event.

Event 

average open rate of 42% (13.5% increase) and click rate of 12% (16% increase)

Email (to a warm list) 

Having a marketing strategy or marketing audit is stage 1 in the marketing process, but a report in a drawer doesn’t result in effective marketing! Implementation is key.&nbsp;Employing in-house marketing resource can be a step too far for a business at the start of their marketing journey, so I can help execute the marketing strategy/audit by being an outsourced marketing manager for you or share the load with internal resource too.

Marketing Support

Early days: maybe the business isn’t ready to hire in-house marketing resource yet Safe in the knowledge: marketing is being done to help generate leads for growth Overstretched team: current marketing resource needs additional help Flexibility: pay for when you need marketing support – no fixed contracts Consistency: keep marketing consistent even when busy time for the business Focus for rest of business: leave the marketing to an expert<h3>What does marketing support include?</h3>Access to a flexible and expert outsourced marketing manager to implement the business’ marketing efficiency and effectively. Marketing support can range from ½ per week to 3 days per week tailored to your budget and needs.

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Why a business needs marketing support

<ul><li>Website projects</li><li>Email marketing</li><li>LinkedIn marketing</li><li>Marketing materials /brochures</li><li>Direct Mail</li><li>Campaign management</li><li>Event management</li><li>Content creation</li><li>Advertising and communications plan</li></ul>I have trusted partners (designers, website designers/developers etc) to help deliver some of the above.<h3>Marketing Support approach</h3><ol><li>Discovery Session – call/remote meeting to understand current marketing resource and timeframe of achieving business objectives.</li><li>Package details – options for retainer, monthly flexible package or project based campaign available</li><li>Take action – outsourced marketing manager implementing the marketing on my own, with in-house resource or for a project &nbsp;</li></ol>Investment: £450 per day (on-going retainer packages and project based quotes available upon request) &nbsp;

Examples of client work 

Marketing tasks include

Get in touch

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Let me join you on your marketing journey

Low awareness of the product. Outdated printed marketing materials and website. Repetition of marketing activity with no measurement in place. 

Odstock Medical Ltd (OML)

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46% increase in exhibitor bookings vs previous year

Event

240% increase actual vs target for new exhibitor bookings

61% of end users were new to WMC exhibition

Facebook

I like to describe a marketing strategy as a map to get your business from A to B and push it to the next level. The business sets its own goals and objectives and the marketing strategy helps your business achieve them on a direct vs scenic route!<h3>Why a business needs a marketing strategy</h3><ul><li>Maximise the business opportunity and profit</li><li>Grow and push the business forward</li><li>Generate more sales / customers / leads</li><li>Stop competitors getting stronger and overtaking</li><li>Avoid wasting time and money on the wrong activity</li><li>Have a cohesive approach which the whole team is working towards</li><li>Have clear priorities with financial metrics in mind</li><li>Ensure all marketing activity is aligned to goals and objectives</li></ul>

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Marketing Strategy 

<ol><li>Market &amp; business overview</li><li>Competitor analysis</li><li>Financial metrics for return on investment</li><li>Aims and objectives</li><li>Target market &amp; segmentation</li><li>Positioning and messaging</li><li>Marketing activity recommendations</li><li>Website review</li><li>Keyword research</li><li>6-month marketing plan (once marketing strategy is agreed)</li></ol>The marketing strategy is the map, but a business needs someone to navigate. This can be someone /team within the organisation or if you don’t have the in-house resource, I can work with you to implement the <a href="/services/marketing-support">marketing plan</a> or <a href="/services/marketing-campaign">mentor a junior in-house marketing resource</a>.&nbsp;<h3>Marketing strategy approach</h3><ol><li>Discovery session – face to face/remote 1 day meeting to understand more about your business and what you are looking to achieve.</li><li>Research &amp; analysis – I look into the market, customers, competitors and identify opportunities in priority.</li><li>Report &amp; follow up – marketing strategy report delivered. I allow time for you and team to digest the information within the report. Arrange follow up call.</li><li>Marketing plan – decision of who to implement the marketing activity – in house, <a href="/services/marketing-support">by me</a> or combination of both.</li></ol>Investment: £2995 (<a href="/resources">marketing grants available</a>)

Marketing support

Marketing mentoring

Resources

What does a marketing strategy include?

Ideal for businesses who are investing in marketing, but asking the following questions:<ul><li>Is our current marketing working?</li><li>Could there be better alternative options for our marketing investment?</li><li>How is it best to measure our marketing activity?</li><li>How could we improve our marketing activity?</li><li>Is our current marketing looking a bit tired?</li></ul>With so many options for marketing – social media, email marketing, events or SEO it’s hard to know what to do for the best for the company. This audit helps businesses refresh their marketing by ensuring their investment is aimed at the right activity and not wasting time, resource and investment. The report includes a list of marketing recommendations with clarity, priority and costs. &nbsp;

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Marketing Audit

<ul><li>To avoid wasting investment and time on the wrong marketing activity</li><li>Save money by focusing on marketing activity which delivers best ROI</li><li>To maximise the marketing investment and opportunity</li><li>To create a company wide marketing vision and plan</li><li>To align all marketing messaging across all activity</li><li>Ensure measurement is in place to understand impact of marketing investment</li><li>To know your marketing is on the right track</li></ul><h3>What does a marketing audit include?</h3>A review of the positives and action points for the business’ key areas: products/services, customers, competition and current marketing activity.&nbsp; Recommendations for positioning, practicalities and marketing activity (in priority and with associated costs)<h3>Marketing Audit approach</h3><ol><li>Discovery Session – face to face/remote 1/2 day meeting to understand more about your current marketing and future objectives.</li><li>Research &amp; Analysis – determine the positives and action points by key area and list recommendations.</li><li>Report &amp; follow up – marketing audit report delivered. This is an actionable report ready to super charge your marketing.</li><li>Take action – does the business have the right resource to implement the marketing? Need some mentoring for <a href="/services/marketing-campaign">in-house resource</a>? Need additional marketing support to implement or for <a href="/services/marketing-support">guidance</a>? Or perhaps need to recruit additional in-house resource?</li></ol>Investment: £1495 (<a href="/resources">marketing grants available</a>) &nbsp;

Marketing Mentoring

Why a business needs a marketing audit

Marketing Strategy / Audit

Marketing mentoring is aimed at businesses who have a current junior in-house marketing resource, who requires guidance and development of how to approach marketing implementation and over time to develop a strategic viewpoint for marketing.They grow via feedback, accountability and having an approachable expert on hand to guide them.Many companies find this an ideal solution of developing in-house marketing resource without distracting other employees from their focus.&nbsp; &nbsp;

Guidance and direction: help to implement marketing strategy/audit Accountability: keep the progress and results on track Feedback and support: advice on how to set up, measure and improve marketing activity Stay updated: keep abreast of latest marketing developments and adapt as required Development: improve skills and experience of in-house resource so they can take over the marketing function in time Maintain focus: – marketing is self-contained without distracting other employees<h3>What does marketing mentoring include</h3>A reviewer, advisor and mentor all in one. Flexible marketing guidance, advice and accountability from an experienced marketing consultant. Ranging from weekly or monthly face to face or remote support. Can be scaled down over time as required.&nbsp; &nbsp;

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Why a business needs marketing mentoring

<ol><li>Discovery Session – call/remote meeting to understand current marketing resource and level of support required</li><li>Package details – Options of weekly, monthly in office or remote support available. Bespoke options upon request. Support can be scaled up and down as required.</li><li>Take action – development and guidance of in-house marketing resource begins. Regular feedback to business owner as required. &nbsp;</li></ol>Investment: £450 per day / £250 1/2 day (on-going retainer packages available upon request) &nbsp;

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Marketing mentoring approach

Marketing resource required for full event management of annual exhibition to widen awareness from local area, increase exhibitor bookings and delegates.

William Merritt Centre (WMC)

LinkedIn

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I develop & implement a tailored marketing strategy to engage with audiences to drive profit & sales. Marketing Strategy · Marketing Consulting · Lead Generation · Email Marketing · Content Marketing.

Propelify Ltd

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The majority of companies who approach me are ambitious SMEs who are looking to grow and have identified a need for marketing.They are either unsure of how or what to invest in for marketing, or have invested in marketing but unclear if it is working or if their investment could return better results. Or sometimes, a business just has a marketing project for me to manage.Some clients I have worked with over the last 7 years include:<ul><li>5 Forces of Change (Training)</li><li>Apple HR (HR)</li><li>Calsameday (Logistics)</li><li>Champagne Warehouse (Drinks)</li><li>Commercial Financial Partnership (Financial Services)</li><li>DDQ Invest (Financial Services)</li><li>Eat It Drink It (IT)</li><li>Field &amp; Fawcett (Drinks)</li><li>Flourish in Mind (Training)</li><li>Good Food Wine (Drinks Ingredient Supplier)</li><li>Hagen Wolf (Legal)</li><li>Jersey Hemp (CBD Oil)</li><li>KSpace (Serviced Apartments)</li><li>Limelight HR (HR)</li><li><a href="/case-studies/metis-funding-solutions-mfs">Metis Funding Solutions</a> (Financial Services)</li><li>Oakdale Golf club (Golf Club)</li><li><a href="/case-studies/odstock-medical-ltd-oml">Odstock Medical Ltd</a> (Medical Device Supplier)</li><li>Technical Stage Services (Audio Visual)</li><li>Tessa Gray (Personal Branding)</li><li>Vicarage B&amp;B (Hospitality)</li><li>Wild &amp; Co (Accountants)</li><li><a href="/case-studies/william-merritt-centre-wmc">William Merritt Centre</a> (Charity) &nbsp;</li></ul>

I have worked with a range of B2B and B2C businesses in Yorkshire and remotely from many sectors helping them grow, prioritise and deliver results.

Work

Case Studies

Metis Funding Solutions (MFS)

Odstock Medical Ltd (OML)

William Merritt Centre (WMC)

What Clients Say