Metis Funding Solutions (MFS)

MFS is one of the UK’s leading suppliers of business funding solutions. A business with 2 people but with an ambitious growth plan.

Issue:

The business has grown well from existing customers, word of mouth referrals and a small group of referrers. No marketing activity to existing or new customers. MFS invest in a relevant database but this is completely underused. Aware need to invest in marketing but not sure where to start.

Solution:

A marketing strategy outlined the foundations required – compile a customer list (existing and new from database) by sector and service. In order to target new clients, the website was updated taking the customer journey into consideration and tailored marketing materials were developed for MFS introduction meetings. A marketing plan included an email campaign, direct mail and gifting aimed at existing and new clients to encourage visitors to website to cross sell services and introduce MFS to them.

Marketing Activity:

Marketing strategy
Customer segmentation
Marketing materials
Email campaign
Direct mail campaign
Updated website – improve customer journey and add all services, sign up
Gifting campaign
Social media plan & content - LinkedIn

Results:

Email

Average open rate of 28.5% and click rate of 2.7% (to a cold list)

28.5% open rate

Website

250% increase in visitors and 147% increase in page views pre vs during email campaign

250% increase in visitors

Gifting

75% response rate

What Clients Say

Rachel’s focus has been on promoting our annual exhibition and our training courses, which has resulted in our largest exhibition to date with a very positive return and maximising our training course attendance. More recently she has been mentoring our marketing and promotions co-ordinator. Rachel is a great addition to our team and continues to shape our marketing.

David BlytheWilliam Merritt Centre

Grateful thanks to Rachel who has helped us increase turnover on our website by 500% (vs previous year) She has provided us with great ideas that we would not have thought of and her knowledge of marketing at all levels, from strategic ideas to social media is extensive.

Helen StonesThe Fizz Company

Rachel completed a Marketing Health Check and project plan for us. She has guided us with messaging, activity recommendations and generally helped us to get the best out of our marketing efforts by maximising budget and results. If you are a SME business who is doing some marketing, but not sure on its impact, I would definitely recommend you speak to Rachel.

Cathryn FawcettField & Fawcett

Rachel carried out a marketing audit on our business. We received a comprehensive report that included a full analysis of our market, main competitors and our strengths and weaknesses. We also received a well-constructed marketing plan, that included many recommendations and budget parameters. We would highly recommend her to any business that understands the importance of marketing and wants to grow their business.

Mark JohnsonCal Sameday