Odstock Medical Ltd (OML)

A leading provider of Functional Electrical Stimulation (FES) treatment, devices and training. Their audience is healthcare professionals (NHS and private) and the end user.

Issue:

Very low awareness of the product, who and how it can help. OML wants to retain its leading market position. Any marketing materials which exist are outdated and bland. The product offering is not simple and has multiple permutations with target audience and location. Minimal communication or marketing to current or new patients/referrers.

Solution:

Create a full FES awareness plan to engage with new patients/family members or healthcare professionals. This plan included an advertising plan to key audiences, full exhibition programme and event management of OML’s clinician forum. In order to support the awareness plan a range of new marketing materials were created – new website, exhibition display stands, suite of tailored awareness materials and patient video stories. Plus email, LinkedIn and twitter campaigns to target existing and new patients/healthcare professionals.

Marketing Activity:

Awareness campaign
New website
Marketing materials
Print and online advertising
Exhibition programme & display materials
Event management of OML Conference
Video – patient stories
Social media plan & content – LinkedIn and twitter/X

Services:

Marketing Support

Results:

FES users

85% increase over 2 years

85% increase

Info pack request

Approx 250% increase from pre new website vs now

250% increase

Website

Approx same number of visitors per month on old website vs per day on the new website

2645% Increase in visitors

Event

Doubled delegates, received a Net Promoter Score (NPS) of 73% and 2 enquiries received within a week after the event.

Doubled delegates

Email (to a warm list)

average open rate of 42% (13.5% increase) and click rate of 12% (16% increase)

Average open rate 42%

What Clients Say

Rachel’s focus has been on promoting our annual exhibition and our training courses, which has resulted in our largest exhibition to date with a very positive return and maximising our training course attendance. More recently she has been mentoring our marketing and promotions co-ordinator. Rachel is a great addition to our team and continues to shape our marketing.

David BlytheWilliam Merritt Centre

Grateful thanks to Rachel who has helped us increase turnover on our website by 500% (vs previous year) She has provided us with great ideas that we would not have thought of and her knowledge of marketing at all levels, from strategic ideas to social media is extensive.

Helen StonesThe Fizz Company

Rachel completed a Marketing Health Check and project plan for us. She has guided us with messaging, activity recommendations and generally helped us to get the best out of our marketing efforts by maximising budget and results. If you are a SME business who is doing some marketing, but not sure on its impact, I would definitely recommend you speak to Rachel.

Cathryn FawcettField & Fawcett

Rachel carried out a marketing audit on our business. We received a comprehensive report that included a full analysis of our market, main competitors and our strengths and weaknesses. We also received a well-constructed marketing plan, that included many recommendations and budget parameters. We would highly recommend her to any business that understands the importance of marketing and wants to grow their business.

Mark JohnsonCal Sameday