Format | Client to complete short form in advance. Briefing call. | Client to complete short form in advance. | Client to complete short form in advance. Briefing call. | Brief call/face to face meeting. | Client to complete short form in advance. | Client to complete short form in advance. | Client to complete short form in advance Brief call/face to face meeting. |
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Includes | 3 posts per week. Basic content creation. Measurement applied. Topline monthly report. | Bank of 30x tailored social media posts, selection of images and list of measurement methods for social media. | Look at your current marketing activity and suggest ways to measure its impact. List of recommendations. | Objectives/targets agreed. Pre, during and post event marketing activity. Data capture. Full or part project management. Full event evaluation and insights. | Recommendations and improvements with structure, customer journey, content and perfomance Google Analytics analysis Keyword analysis. | List of 20 content topics for blogs, downloads, webinars, 3x blogs (500 words). | Campaign creation. Full measurement. Email campaign report. |
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Who for | Sole traders, micro and small businesses who know they need to be posting regularly on Linkedln but don't have time, not sure what to say or posts in an ad hoc way with no plan or strategy. | Sole traders, micro and small businesses who just need some posts up their sleeve when up against it! | Sole traders, micro and small businesses who are investing in marketing activity but don't have any measurement in place. | Small business who are hosting or exhibiting at event and don't have internal resource to run it effectively and maximise its marketing and sales opportuniy for the business. | All sizes of business with website which is not delivering/converting or businesses looking to update/refresh their website. | Sole traders, micro and small businesses who just need some inspiration and blogs. | Sole traders, micro and small businesses who have a list of email addresses and not doing anything with them. Or maybe a business who would like to start collecting data and producing regular email campaigns/newsletter. |
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